What is Business Overlay?
Business Overlay is when you take everything that you do, driving, walking, talking, eating out, going to a movie, going to church, school, work, visiting family and friends, shopping, visiting museums, parks and simply taking the time you are already investing in doing these every day things and building your business on top of it
Time is one of the biggest reasons people don’t accept the offer of creating more income. They have the time to take on a second job, or go to the movies or eating out, but no time to make an income that gives them more time in the near future.
That is a paradox and we all fall in that category one time or another. But by Overlaying your time with your Business, you don’t go anywhere without actually being “in business” yet you are doing the same thing you have always done. The only difference is that you bring up your Business and have material with you for those interested.
Take Car Dealers for instance. They keep business cards with them all the time. In line at a fast food or in a bank. Always the opportunist, they ask, “Would you like to buy a brand new car?” then hand you their business card. Same with real estate agents.
When you want to sponsor someone in your Business, do you take so much time with it that they feel they cannot do the same thing? “I don’t have the time you do” they complain. It’s not the opportunity, but the lack of time. Teach them about Time Overlay, how they can be doing the same thing they have always done, only add a business to it be ready to do what we call a simple “One Minute Presentation”. If you do that yourself, then your Business will grow and so will theirs, because you taught this simple technique.